Mercer wanted to change from business products to consumer products. Starting with a dashboard for a customer’s health, pension, finance and insurance. Focusing on showing how their products can benefit their user base in a friendly and playful manner.
Created a conversational web form helped make it a more intimate and specialised journey to collect people’s information. A “playground” area was also created so people can visually see how using their money in different ways would affect their future gains with sliders and simple inputs.